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2017 Global Consumer Awareness Study

2017 Global Consumer Awareness Study

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How aware of professional coaching is the general public? How do views of coaching vary across generations? How do the minds and motivations of consumers differ in emerging and established markets for coaching?
 
The 2017 ICF Global Consumer Awareness Study explores these questions—and more—to help you better understand consumers and market your coaching services accordingly. A follow-up to research previously published by PricewaterhouseCoopers LLP in 2010 and 2014, this is ICF's largest consumer study yet, incorporating 27,134 responses from across 30 countries.